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-- 7th Heaven's
Birth of the Twins Dominates Time Period --
-- Action Drama Series Rescue 77 Pairs with the Hit Family Series Beginning March 15 --
Los Angeles, CA, February 10, 1999 - The arrival of the Camden twins marked another
record-setting pace for Spelling Entertainment's red hot 7th Heaven, with a 7.3/11
nationally, tying the critically acclaimed hit drama series for #3 with NBC against all
original February sweeps programming.
The February 8 episode dominated in several key demographics - leading all networks in the
all important Women 18-49 with 6.3/15; the family drama logged in at #2 with Women 18-34
(6.3/17), tied FOX for #2 in Adults 18-49 (4.6/12) and garnered the highest number of
total viewers (12.5 million) in the hour with Persons 2+ -- all of which were
record-breaking numbers for The WB. The episode featuring the birth of the newest members
of the Camden clan also ranked #1 against the other five networks in overnight metered
markets with another record breaking 9.7/14.
Beginning Monday, March 15, 7th Heaven pairs with another Spelling Entertainment series -
the action drama Rescue 77, which debuts at 9 pm. Rescue 77 will also have a special
broadcast the following night, Tuesday, March 16 at 9 pm, featuring another original
episode of the exhilarating fast-paced new series which chronicles the daily lives of a
heroic team of medics and firefighters.
Starring newcomers Victor Browne, Christian Kane and Marjorie Monaghan as the dedicated
paramedics and veteran performer Richard Roundtree as the tough-yet-compassionate captain
overseeing the dedicated team, Rescue 77 is a Spelling Television production and is
executive produced by Aaron Spelling, E. Duke Vincent, series creator and former real-life
firefighter Gregory Widen (Backdraft) and Kevin Arkadie (New York Undercover).
Spelling Entertainment Group Inc. (NYSE, PE: SP) is a leading producer and distributor of
television and film entertainment and comprises Spelling Television, Big Ticket
Television, Worldvision Enterprises and Hamilton Projects. Television's #1 independent
producer, Spelling Entertainment has 11 series in production for the 1998/99 season,
including Any Day Now, Beverly Hills 90210, Charmed, Judge Joe Brown, Judge Judy, Love
Boat: The Next Wave, Melrose Place, Moesha, Rescue 77, 7th Heaven and Sunset Beach.
Through its combined libraries, Spelling controls approximately 10,000 hours of
programming for worldwide distribution. Viacom Inc. (AMEX: VIA and VIAB) owns
approximately 80% of Spelling's common stock. |
